What is Thought Leadership, and why is it important for Charities and NFPs?
Tapping into the wealth of knowledge, passion and expertise in your charity.
You may have heard the term ‘Thought Leadership’ floating around and thought, “wow, what a silly buzzword”… And yes, it can be seen as genuinely annoying business speak.
However, us here at CFAC we think it’s a concept worth wrapping your head around.
What is it? >>
Well, the Oxford Dictionary describes it as having “intellectual influence and innovative or pioneer thinking.” Perhaps a more straightforward description is someone or an organisation who deeply understands the business or field they are in, and uses that knowledge to help educate others.
Thought leaders are a go-to for expertise or comment on an issue in their field. So how does this relate to the non-profit sector? Well, more often than not charities are experts in their field, with unique insights on the challenges faced in their area.
Why charities are thought leaders >>
Expertise, Credibility, Passion for the Cause, and A Supportive & Engaged Following.
(VIA WINGER MARKETING)
How to harness the knowledge you already have >>
Your CEO/team should have their own social media presence
Your CEO/Founder/team work at your organisation for a reason, they have a story and a voice. The more people advocating for your cause the better. Founders know why their particular cause is important, as well as facts and figures, which makes them a valuable thought leader. Making yourself a go-to on social media will help build the online presence of your cause. Your main organisation page can then retweet/share posts from your CEO/team. This creates a wider web of community engaging in your cause.
LinkedIn & Twitter will be your best friends
Posting regularly on both platforms will help build credibility. LinkedIn is great for sharing your professional journey, how did you get to where you are now and what tips would you give to others.? Twitter is where things happen quickly, so being on top of the most up-to-date info in your field is important. Twitter is great for engaging in discussions and sharing your perspective on current events.
Be a voice during events/days that pertain to your cause/mission
There is a day/week/month for almost every cause under the sun. Make sure you are across the events that relate to your cause. On those days you can contact the media (or they might contact you) about why your cause deserves attention.
Australia’s biggest youth-driven movement against cyberbullying
Project Rockit’s social media in general is second to none, but Rosie and Lucy personally also have huge online communities. The sisters are vocal on issues of bullying, prejudice and hate. Their expertise is often called upon in the media, especially on anti-bullying issues. On days like National Day of Action Against Bullying, both women were tweeting on the issue but also appeared on multiple news outlets.
(IMAGES SOURCED FROM TWITTER)
Thought leadership is important because it will amplify your charity and your cause. It’s all about getting your voice out there and engaging with ideas and people.
If you need more info or tips on how you could become a thought leader, get in touch with us here!
– Content Team